False eyelashes and Katy Perry in the Victoria and Albert Museum

What is art..?
Okay, okay, not so cheesy. Let’s try again.
What is a museum? Why do we go to a museum? What do we like to see there? What are our expectations? Should we have any expectations at all?

Victoria and Albert, one of the fastest progressing, but deeply classic museums in the UK has acquired Katy Perry’s false eyelashes, a pair of Primark jeans and a 3D printed gun for their collections. While the latter is quite explainable (and horrifying!)  to me, the first two are something between ‘I don’t get it’ and ‘Jesus fuckung Crist, why?!’

VA_Shenzhen_Rapid-Response-Collecting_dezeen_9

Now. I admit, I do shop in Primark. It is quite shameful, but it’s one of our favourite things to do when I go visit a good girlfriend in London. What can I do, spending lunch money on clothing is just heavily tempting.
The eyelashes on the other hand, I don’t understand. Probably because mine are pretty amazing as they are. I find this as one of the most annoying habits of (mostly British) girls. Irrelevant to that, they are a small marketing revolution in Pop, judging by the controversial success of Perry’s ‘handmade, 100% natural’ product. Read Dezeen’s interesting view on contemporary consumerism and the human cost of it here.primark2

Back to V&A. The objects are a part of the museum’s brand new strategy for rapid response curating. What does this mean? It means recognising object that have crucial role in our everyday life and ‘saving’ them before they completely disappear in the ridiculously-fast-progressing contemporary market.

“The kinds of things that  you wouldn’t find if you tried to collect in two years time. They would have gone because the city changes so fast’, says one of V&A’s senior curators.

So save your $10 jeans, I guess. You might own a museum exponent in a few years time.

x

PS: This little piggy got published on the super cool Under the line dot net.

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